Russian Social Media
Approximately 59% of Russians use the Internet (Levada Center). Apparently senior managers, directors, leading specialists and students made up over 80% of that figure.
In actual numbers, some 76.5 million people (about 53% of the country’s general population) over the age of 12 use the internet at least once a month (Ruslan Tagiyev).
Being that Russian internet usage has increased substantially from just 3.2 million users in 2003 to close to 60 million in 2014, it stands to reason then that if you want your business to target a wider Russian digital audience, an effective online brand and marketing strategy, is not just key, it’s absolute gold.
VK social media (Vkontakte) and Odnoklassniki are two of the most popular Russian social networking sites amongst Russian internet users. These two social platforms are where you need to be singing your tune!
As at the start of 2014, VK had approximately 239 million accounts making it one of Facebook’s biggest competitors within the Russian market. Especially so because of its appeal to Russian speakers. But with some 55 million users a day, VK has been ranked one of the most popular social networking sites in the world.
Coming in second, Odnoklassniki is also a very popular social platform in Russia with over 148 million registered users.